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Destination, Donation, Dining … Best Idea Ever!

So—this is such an innovative, unique and groundbreaking idea that I’ve dedicated my column to it.

From June 20 through the end of September, The Patio at Langermann’s Canton will become THE RED DEVILS CAFE. What does that mean? I’m so glad you asked. Award winning chef and visionary Neal Langermann has made the bold move to reinvent the partnerships between restaurants and local charities. While most restaurants rely on their charity partner to bring them new diners and donate a percentage of sales from just those new patrons, Neal has chosen to go all in and is asking his patrons to join him to support a charity whose funds stay in Maryland. Chef Langermann has initiated a two-part promotion designed to raise funds and awareness for The Red Devils (TRD), a breast cancer support organization. TRD makes an immediate impact on the lives of breast cancer families by funding transportation to treatment, family support needs, medical services and treatment-related therapies. Assistance from The Red Devils is available free of charge to anyone with breast cancer living or being treated in Maryland.

The promotion part 1: Langermann’s contributed a Southern-inspired Chef’s dinner consisting of five-courses paired with wines to be prepared in the home of one lucky winner and seven guests. Only 100 tickets will be sold at a cost of $100 each.

The promotion part 2: Langermann’s created an unprecedented “Destination Donation Dining” event that will re-name The Patio at Langermann’s The Red Devils Cafe for the entire summer. The Red Devils Café will feature a special menu and 50 percent of the profits will be donated to The Red Devils. FYI – the Devils menu is available throughout the restaurant. Featured items include Red Devils Shrimp – sautéed gulf shrimp with Red Devil butter sauce over creamy grits and Red Devils Meatballs-spicy lamb meatballs with Red Devil sauce over creamy grits. Oh yeah-we’re not talking just ANY grits—we’re talkin’ ‘bout Hoppin’ John grits which are produced by famed cookbook author John Martin Taylor – who is considered THE authority on lowcountry cuisine and was awarded the first Lowcountry Culinary Legend Award at the Charleston Food & Wine Festival in 2007.

In keeping with the Marylanders supporting Marylanders theme, Sloop Betty Hand Crafted Vodka is the events top sponsor. Sloop Betty is the flagship product of Blackwater Distilling, Maryland’s first licensed beverage alcohol distillery in more than three decades – part of an elite group of just 200 craft distilleries in the entire country. Blackwater Distilling, owned by “Murlin” born and bred brothers Chris and Jon Cook. Sloop Betty is known for using organic, Maryland-grown ingredients – so – The Red Devils menu will feature Sloop Betty and Sloop Betty Honey vodkas in unique beverage options including The Red Devil, Iced Peach Betty and MY fave-the Ta-Ta-tini!

The Red Devils Executive Director Jan Wilson said, “We began this year with two big funding losses: 50 percent of our grant support from Komen Maryland went away, and Under Armour’s new strategic partner strategy resulted in our losing 100 percent of their support. We needed a hero. And we got two-Langermann’s and Sloop Betty!”

Langermann told me, “The Red Devils spends more than $200 on average annually on the patients who turn to them for meals and groceries. Our goal is to help them raise funds to provide food as well as other support services for 75 to 100 families this year. With our customers help, we can make an immediate impact on the lives of those families. We’re proud to be a DEVILS ADVOCATE!”

To purchase raffle tix, go to: www.thereddevilsraffle.org

If you’re interested in doing your own Destination Donation Dining event, shoot me an email at RandiRom@comcast.net.

Want more info? Go to: The-Red-Devils.org, Langermanns.com, SloopBetty.com

About the Author

RANDI ROM is a Baltimore special events planner, marketing and public relations maven, freelance writer and head of R.J. Rom & Associates. Have a hot scoop? Contact Randi via e-mail at randirom@comcast.net or by phone at 443-691-9671.

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