Category: Columns

What is Your Technology ROI Part B: Are You Leaving Money on the Table?

And I do not mean tips. Or do I mean tips on money on the table? Confusing. So, last month we discussed the Return on Investment (ROI) you should expect from your expenditures for technology, for employees, for Social Media, etc. This month, with the holidays approaching, and they are very much approaching, it is […]

What is your Technology ROI?

Everything you do in your place of business, and probably anywhere you spend money, is associated with a Return On Investment (ROI). It may be conscious or unconscious, but it is always there. What value am I getting if I spend this money is how and why you spend it. Except on vacation and on […]

A Successful Beverage Program for Your Restaurant and Technology?

Happy Summer everyone. Summer brings a lot of opportunities to many restaurant locations. One of the benefits of heat is the opportunity to liven up a beverage program with seasonal, sensational and profitable refreshing adult beverages. Ice is easily the lowest food cost item you sell! Combining it with a bit of juice, rum and […]

Selling Wine: Wine Keys to Dining Sales Success

The elixir of a memorable dining experience is wine. It boosts sales, builds rapport, enhances the food and mood, and heightens the experience. Increases sales. Guests dine with wine. When you sell a bottle, guests order more appetizers, soups, salads, entrées, and desserts. In short, wine turns eaters into diners. And, when you sell a […]

Embracing the Coupon People

The best servers breathe, adjust, and flow with guests’ ever-changing styles, moods, and pocketbooks. In the Meal Designer series, we explore effective approaches to every kind of diner—economizers, faithful regulars, celebrations diners and jackpot tables—to enhance the guest experience and maximize sales. Don’t pre-judge. In my server days, on a Monday night in January after […]

Tips and Insights from a Tuned-In Bartender

Call it mixology, the bar chef crusade, or the second Golden Age of the Cocktail, there’s no denying the art and science of bartending is upon us. I caught up with Boss Shepard’s bartender, John Miller, to discuss his take on the changing landscape. Be brilliant at the basics, and add twists. “First up is […]

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