Category: Columns

Three Strategies for Gift Card Redemption

Welcome to February, the month all those cards you sold over the holidays come back to haunt you! Through the next several months, your customers will be presenting the gift cards they purchased/received for the holidays for payment. Restaurant management should view this as an opportunity to increase the number of visits for returning customers. […]

Happy New Year … and Now the Resolutions

Welcome to the New Year and to the new opportunities that lie ahead for you and your business. While your mileage may vary, last year was generally considered a good one for the foodservice industry. At the time of this writing, not only do numerous industry indices show strong year-over-year financial gains, but analysts anticipate […]

Using Technology to Make More Customers Happy in the New Year

As we enter 2015, how can you make your new year happier than this past year? Most of us could agree that there are three areas that are essential to increasing happiness (after the really important areas of health, family, and relationships). They include: Improving customer relationships Being more profitable Improving quality of life Let’s […]

Is Technology Keeping You Safe, or Putting You at Risk?

Tis the season to be jolly, right? But jolly is as jolly does, so what are you doing to be in a jolly place, just in case? Are you worried about being (spooky scream and shiver) BREACHED? As restaurant owners and managers, there is a double dare working here. You are personally concerned about credit […]

What is Your Technology ROI Part B: Are You Leaving Money on the Table?

And I do not mean tips. Or do I mean tips on money on the table? Confusing. So, last month we discussed the Return on Investment (ROI) you should expect from your expenditures for technology, for employees, for Social Media, etc. This month, with the holidays approaching, and they are very much approaching, it is […]

What is your Technology ROI?

Everything you do in your place of business, and probably anywhere you spend money, is associated with a Return On Investment (ROI). It may be conscious or unconscious, but it is always there. What value am I getting if I spend this money is how and why you spend it. Except on vacation and on […]

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